BCHS Create Customer Profile Analysis
During Marketing Principles, a career-based elective, taught by Mr. Reed Burkett, BCHS students were instructed to work in pairs to create a customer profile using their individual bibliographies, interests, and hobbies. A profile analysis allows you to see the customer's motivations and deterrents behind their purchases and provides insights into what customers value most when interacting with brands. A skill very valuable in any marketing profession.